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Here Are The Best Prime Day Deals On Amazon's Most Popular Fashion & Beauty Products

by BDG Commerce
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We may receive a portion of sales if you purchase a product through a link in this article.

Good news: You can score major fashion and beauty deals while the chaos of Prime Day is in full swing. Our shopping editors have rounded up the best Prime Day deals, including steep discounts on big-name fashion brands and cult-favorite beauty products. Don’t sleep on these prices; things are already selling out.

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56% Off A Smoothing Bali T-Shirt Bra

An ultra-light feel but underwire-grade support make this bra one to snag when it's on sale. Wide, convertible straps and inner cup slings round out the support profile, while the smooth material means it virtually disappears under clothes.

60% Off A Trio Of Microfiber Hair Towels

These absorbent microfiber hair towels are soft, thick, and easy to use. Each towel in this pack of three includes an elastic loop that keeps it secure on your head, allowing you to wear it around the house with ease. The microfiber material itself can make hair healthier by helping reduce breakage caused by more abrasive towels and hairdryers. Each towel has durable four-way stitching and won't fade over time. You can buy them in multiple color options.

40% Off Chunky Platform Sandals

These stylishly chunky sandals are a staple you'll get tons of use out of. They have a deep cup heel design, are lightweight (they weigh just 0.33 pounds), and they have a nonslip sole with plenty of grip. Adjust for a perfect fit with the two buckles.

33% Off Eco-Friendly Arm & Hammer Detergent Sheets

If you've ever spilled liquid detergent or had a detergent pod get stuck in a piece of your clothing, it's time to make the switch to laundry detergent sheets. These sheets have a fresh linen scent and do all of the work of your favorite liquid detergent, but with no mess. This is a pack of 50, which can handle up to 100 small loads of laundry. It's at a great price if you act fast.

39% Off The Cult-Fave Maybelline Mascara

The lengthening, curling, buildable formula of this mascara has garnered a wild 87,000-plus five star reviews on Amazon. It features a special brush that makes optimal application easy, and it has a lightweight feel on your lashes. It's infused with bamboo extract and fibers to give you plenty of length without worrying about smudges or flaking.

60% Off A Lacy Wireless Bra

Wireless bras aren't always pretty — but this one sure is. This lace bra has mesh sides and a mesh back to keep you cool and comfortable, and its adjustable convertible strap allow you to wear it over the shoulders, as a halter, or as a racerback.

29% Off This Dove Antiperspirant

This powerful antiperspirant promises 72 hours of protection with just a few swipes. Its invisible formula goes on clear and won't stain or color your clothing. It has a light grapefruit and lime scent that's mild but pleasant. This is a great pick any day, but it is super discounted if you snag it quickly.

71% Off A 5-Pack Of Makeup Sponges

These ultra-soft makeup sponges almost feel like marshmallows and serve as a great way to minimize makeup waste. With a round surface for quick and easy application, each sponge in this pack of five is free of latex, suitable for all skin types, and crafted without animal testing. They can be used both wet and dry with both powders and liquids.

20% Off EltaMD Sunscreen

This sheer sunscreen packs SPF 50 to protect you from harmful UV lighting, and goes on without any white cast. The sweat-resistant and fragrance-free formula will quickly absorb in your skin and stay there — and it's safe for sensitive skin types. Act fast and you can get this at an incredible price.

49% Off Satin Pillowcases That Are Gentle On Hair & Skin

These satin pillowcases not only feel luxe, they offer up practical benefits, too. Since satin fabric naturally has a lot of slip, your hair and skin can glide across without snagging or creasing. And because satin is less absorbent than other materials, they won't wick away your natural oils or skincare products, either. Choose from dozens of bold and neutral color options.

59% Off These Cult-Favorite High-Rise Jeans

Versatile, comfortable, and well made, these jeans are a must-buy. They're made of cotton with a touch of stretch, and they feature a zipper fly, high-rise waist, tapered legs, and belt loops. The pair has earned 50,600-plus five star reviews on Amazon, with reviewers praising the pair's stretch, comfort, and design.

34% Off A Powerful Lash Serum

Swipe a bit of this eyelash boost serum onto your lashes every day. It's formulated with vitamin B, niacinamide, biotin, and apple fruit extract to hydrate and lengthen your eyelashes with regular use. Reviewers rave that they could see results in just a few weeks.

76% Off A Clever Tote Bag Organizer

Bring a little order to your messy tote with this insert, which creates 13 different pockets. Slim pockets hold papers and cards, larger pockets are perfect for a book, a tablet, or a makeup bag, and zippered pockets are great for cash or valuables. It's earned a glowing, 4.5-star average rating after 22,000 Amazon reviews. This comes in so many different colors and is at a fantastic price while Amazon's sale lasts.

40% Off Tarte Concealer

This full coverage travel-sized concealer from tarte is a fan favorite, racking up an overall rating of 4.6 stars on Amazon. It's crease-proof, great for the under-eye area, and comes with an applicator that makes it quick and easy to apply. Available in over 50 shades, its formula will last all day.

72% Off A Bond-Reparing Leave-In Conditioner

Reviewers are raving about this leave-in conditioning detangler — it has earned a 4.5-star overall rating after more than 650 reviews. With a delicate beach-inspired fragrance, it strengthens, smoothes, and hydrates hair thanks to its vegan formula that rebuilds bonds.

60% Off A Comfy Seamless Bra

If you're all about comfort, prepare to be wowed by this Warner's Easy Does It bra. It trades an underwire for all-over stretch fabric that gently hugs your body for support that moves with you. Seamless fabric, wide straps, and simple sizing (no band and cup sizes here) complete the picture.

52% Off This Revlon Hair Dryer & Styling Tool

This handy gadget from Revlon can do it all — aside from drying and straightening, it's also good at detangling, straightening, and helping control frizz. It uses ionic technology to add shine to your hair, and has three heat settings, including a cool shot. With a large non-detachable paddle brush head that covers more ground, it was also designed with ergonomics in mind, making it a welcomed addition to your collection of hot tools.

20% Off This Firming Arm Cream

With an ingredient list including vitamin C, ashwagandha root extract, and peptide-packed rice proteins, this cream is formulated to sculpt and tone the skin on your arms. Apply a little every day, and you'll see tighter, firmer (and more hydrated!) skin in four to eight weeks. Normally pricey, this cream is super discounted while the sale lasts.

50% Off An Ionic Blow Dryer

For a custom blowout, this ionic hair dryer features not only three temperature settings, but a unique roller dial that lets you adjust the speed to your exact liking. It comes with both a diffuser and a concentrator nozzle and it's super lightweight.

33% Off A Continuous-Mist Spray Bottle For Hair & Skin

For hairstyling and plant maintenance, this fan-favorite spray bottle if a fantastic ally. With just a gentle press, it releases a continuous aerosol-like mist — so you don't have to spray repeatedly. Cheap and so handy, it's earned more than 88,000 perfect five-star ratings.

32% Off Neutrogena Makeup Remover Wipes

Gently yet thoroughly remove makeup, oil, and sunscreen with these wipes that have earned 95,300-plus five-star reviews on Amazon. The formula is free of soap, sulfates, phthalates, and parabens. Your order comes with two 25-count packs.

25% Off This Exfoliating CeraVe Skin Cleanser

This fan-fave foaming face wash exfoliates, smooths, and softens to boost radiance and improve skin texture. It's made with ceramides, hyaluronic acid, salicylic acid, and more — yet it's free of fragrances. It has earned a 4.7-star overall rating after more than 75,000 reviews.

72% Off This 24-Hour Heartburn Medicine

With a formula of sodium bicarbonate and omeprazole, this best-selling heartburn medicine is designed to reduce acid reflux and heartburn. Take one pill a day for 24 hours of relief — thousands of reviewers swear by it. Grab it at a fantastic price while this sale lasts.

36% Off Retro adidas Slides

These retro adidas slides are a timeless wardrobe add — and they don't skimp on comfort or support. Boasting the classic striped upper, they have molded Cloudfoam footbeds, nonslip outsoles, and are quick drying for use by the pool or at the beach.

62% Off A Teeth-Whitening Pen

This travel-friendly whitening pen is safe for sensitive teeth, as well as gums and enamel. Its precision tip makes it easy to ensure every tooth is covered. Since each pen clicks to release its mint-flavored gel, the application is mess-free. After five days of proper use, most customers notice their smile is up to 10 shades brighter.

10% Off A Lifting & Hydrating Neck Cream

This popular neck cream works to tighten and lift the delicate skin around your neckline. The formula features caffeine, hyaluronic acid, and cupuacu butter to hydrate and firm up the skin on your neck and chest. With thousands of reviews backing it, this cream is a best-seller — and seriously on sale if you act fast.

30% Off Roomy Storage Bags For Seasonal Clothing

These handy foldable storage bags are ideal for stowing away everything from extra linens to bulky blankets. They feature an air-permeable construction for plenty of ventilation, handles for maneuverability, and a transparent window to keep tabs on your items. And since they come in plenty of colors, you can easily find a set that matches your style.

43% Off Cork Footbed Sandals With Contoured Support

Take a step on the comfy side in these cult-favorite sandals backed by more than 45,000 five-star ratings. The supportive cork footbed is lined with memory foam for softness against the foot and a durable EVA sole for traction while you walk. The faux-leather uppers feature adjustable buckles, and they come in so many solid shades and even a few prints.

35 Off Crest Whitestrips

Now is a great time to stock up on Crest Whitestrips. Each box contains 22 treatments (44 strips total) that will help you achieve teeth that are brighter and whiter by up to 19 levels. They're one of the most consistent bestsellers on Amazon, with over 90,000 five-star ratings to date.

34% Off Coconut-Infused Jelly Cleanser

This gentle cleanser is made with a jelly-like texture that feels so nice on, and does a great job of removing makeup. It's formulated with vitamin E to leave your skin feeling nourished and so clean. It's also cruetly-free, vegan, and compatible with sensitive skin types. If you move fast, this is at an incredible price while the sale lasts.

50 Off An Oral-B Electric Toothbrush

Get a super high-quality electric toothbrush for a steal of a price with this deal from Oral-B. The brush is powered by the brand's iO Series 3 Limited technology and features a two-minute timer, three cleaning modes, and an alert function that lets you know when it's time to change your brush head. Your order gets you the brush, a travel case, a charging stand, and two replacement brush heads. Choose from black, baby blue, or white.

36 Off A Waterpik For Optimal Gum Health

Water flossers offer one of the most effective and enjoyable ways to keep your gums healthy. And for a limited time only, this best-selling Waterpik is on sale. It comes with four different types of tips and has two pressure settings; plus, its 360-degree rotating design makes it easy to access your whole mouth without any fuss.

33% Off Fragrance-Free Laundry Detergent Sheets

These fragrance-free laundry detergent sheets work so effectively at cleaning your clothes and linens, without any of the mess of traditional liquid detergent. Packaged in a box the size of your dryer sheets, this comes in a pack of 50 which can do up to 100 small loads of laundry. Best of all for anyone with sensitive skin or allergies? It's completely fragrance free. Act fast for the best price while the sale lasts.

30% Off Overnight Sheet Masks

Using collagen and hyaluronic acid, these overnight face masks aim to boost hydration and elasticity while you sleep. They've earned an overall 4.4-star rating from more than 19,000 reviewers, and they're on sale for a great price right now.

51% Off Neutrogena Sunscreen

Designed to dry into a non-greasy, lightweight finish, this sheer sunscreen offers SPF 70 protection alongside antioxidants and vitamin E. It's also non-comedogenic and water-resistant, plus it's earned an overall 4.5-star rating from more than 30,000 reviewers.

49% Off Sun Bum Sunscreen

Sheer and non-greasy, this sunscreen spray makes it easy to apply UVA/UVB protection anywhere on the body — and it's infused with vitamin E to nourish your skin. It's also reef-safe and water-resistant up to 80 minutes, which explains its overall 4.7-star rating from over 25,000 reviewers.

43% Off This Tubing Mascara

Available in two shades, this full-size tubing mascara from tarte is great for adding length to your look. Infused with shea butter and castor oil, it's smudge proof, sweat proof, and paraben free, and it easily dissolves at the end of your night with either makeup remover or micellar water.

48% Off Cult K-Beauty Snail Mucin Essence

This snail mucin essence has been a longtime favorite on Amazon, and for good reason. It has a lightweight feel and absorbs quickly, yet its powerhouse ingredient, snail mucin, works hard to hydrate your skin, leaving it with a healthy glow. It's earned over 67,000 five-star ratings on Amazon.

30% Off This Blue Facial Oil That Helps Heal & Prevent Breakouts

This "blue" facial oil is packed with nourishing ingredients to help hydrate skin, soothe inflammation, and heal blemishes. Suitable for a range of skin types — even oily skin — its star ingredients include naturally pressed oils like rose hip, blue tansy, black cumin seed, and squalane to support healthy skin and help prevent future breakouts. Plus, a little goes a long way; just a few drops each day is enough to reap the benefits of this oil.

30% Off LANEIGE Lip Glowy Balm

Nourish your lips with these fan-favorite squeezable lip balms that are backed by an impressive 4.7-star overall rating after more than 30,000 reviews. Shea and murumuru seed butters moisturize, while the shiny finish and light tint amp up your look whether you wear it solo or layered. Plus, they feature different delicious sweet scents like berry, vanilla, gummy bear, and mango.

31% Off Julep Eye Shadow Sticks

This cream eyeshadow stick is so easy to apply. Swipe a little over your eyelids and it'll blend beautifully. The lightly shimmery hue will sparkle when it catches the light, and the entire thing is crease-proof. It's no wonder it has 52,000 Amazon reviews and counting. Get it at a fantastic price while the sale continues.

45% Off Collapsible Storage Bags

Thanks to their reinforced handles, see-through windows, and sturdy zippers, these storage bags are wildly useful for storing and moving around out-of-season clothing, bedding, and more. The set comes with six bags, each of which can hold a king-size comforter, six blankets, or about 25 pieces of clothing. They have a 4.5-star overall rating after more than 115,000 reviews.

40% Off STANLEY Tumblers

This 40-ounce Stanley tumbler has an average 4.7-star rating from over 66,000 reviewers. It's made from double-wall vacuum-insulated stainless steel to preserve temperature for hours, and it has a cup-holder-compatible handle with a three-position straw lid.

20% Off Shockingly Popular Mascara

Using a fiber brush and a dramatic volumizing formula, this mascara aims to make your lashes look like you're wearing falsies. It has an average 4.3-star rating from over 392,000 reviewers because it's cruelty-free, non-clumping, and effective.

20% Off This Smoothing Butt & Thigh Cream

This body cream utilizes Arctic Marine Ferment as a firming agent to smooth and tighten the skin around your legs and butt. Designed to reduce the appearance of stretch marks, this hydrating cream is a real multitasker in your medicine cabinet. Snag it while it's on sale.

27% Off Clever Drawer Organizers

Make your drawers TikTok-worthy with these viral clear plastic organizers, which have a 4.7-star rating on Amazon after 36,000 reviews. This set comes with 25 pieces in four different sizes, so you can mix and match them to organize everything from sundries in the bathroom to office supplies in your desk. They're nonslip, too, so they'll stay secure in your drawers.

25% Off These Gummy Vitamins

Packaged in daily portions so they can be taken on the go, these gummy multivitamins can make it easier to get the nutrients you need. Each order consists of 28 packets — or roughly a one-month supply — and the methylated vitamins are packed with key nutrients that help support brain function, energy levels, gut health, skin health, and more. Not to mention, the gummy bear design and mild berry flavor make them fun to take.

25% Off Stylist-Approved Nipple Covers

Sold in three sizes and various skin tones, these nipple covers are designed for strap-free, invisible coverage without a bra. They're made from tapered silicone with a washable, reusable adhesive, and over 42,000 reviewers gave them an overall 4.4-star rating because they're convenient and they actually stay put.

47% Off A Portable Garment Steamer

This portable steamer holds enough water for up to 15 minutes of wrinkle-eliminating steam, but it's handheld and compact enough to fit in most suitcases. It works with a wide range of fabrics and has earned an overall 4.2-star rating from more than 121,000 reviewers.

30% Off COLOR WOW Dream Coat Spray

With an average 4.3-star rating from almost 100,000 reviews, this Dream Coat spray is designed to coat your hair in humidity-defying polymers to keep it shiny and frizz-free, no matter the weather. It's activated by heat and is suitable for all hair types, including color-treated.

43% Off Cushy Pillow Slides

These aren't your average house slippers. Yes, they're cushy and comfortable, but they have an average 4.3-star rating from over 55,000 reviewers because they're made from thick EVA foam, which is waterproof for wear outdoors or in the shower.

44% Off Popular Biker Shorts

With an 8-inch inseam, these pull-on biker shorts offer all-day coverage and compression. Each side has a functional pocket, and there's also a pocket hidden in its wide elastic waistband. Available in over 30 colors as well as other inseam options, now's the time to stock up.

53% Off These Vitamin C Facial Pads

These toning facial pads are infused with vitamin C for evening and brightening your skin. They're also packed with niacinamide for clearing clogged pores and boast a textured surface for effortless exfoliation. They're highly rated on Amazon, too, with an impressive 4.6-star overall rating.

33% Off An Ultra-Effective Steel Foot File

A bathroom cabinet essential, this foot rasp makes it easy to remove dead and callused skin on the soles of your feet. The ergonomic handle and stainless steel design make this easy to wield. It's no wonder it has racked up 105,000 reviews and counting. Get it for the best price if you move quickly.

34% Off A Water-Resistant Belt Bag

With four zippered pockets, this is a step up from your average cross-body fanny pack. It has water-resistant material, a keychain clip, a hole to thread wires through, and even more useful features. It has earned a 4.6-star overall rating on Amazon after more than 53,000 reviews.

55% Off 24-Karat Gold Eye Masks

Packed with firming collagen, hydrating centella asiatica extract, and real 24-karat gold, these under-eye masks are designed to smooth and soothe. After cleansing, pop them on for 20 minutes and enjoy the brightening benefits. This set comes with 15 pairs so you have some for yourself and some for friends.

35% Off Urban Decay Naked Palettes

The Naked eyeshadow palette has earned its place in the hall of fame of best makeup products, so you'd be smart to snatch up it up while it's on sale. The Naked 2 palette features six matte neutral tones that are blend-able and crease-proof — so you'll get perfect eyeshadow application every time.

40% Off 100% Cotton Levi’s Shorts

Made from 100% structured cotton, these Levi's shorts have a high-rise waist with distressed hems and a button fly. Get them in a wide range of sizes and washes.

44% Off Handy Shoe Organizing Bags

Maximize your shoe storage with these under-bed organizers, which each hold up to 12 pairs of sneakers, flats, or flip-flops. They have structured frames with handles, dual zippers, and transparent lids, so it's no wonder they've earned an average 4.4-star rating from over 21,000 reviewers.

30% Off A Retinol Alternative That’s Formulated To Be Gentle On Skin

Looking for a gentler alternative to retinol? This hydrating cream uses ingredients like bakuchiol, orobanche rapum extract, and linoleic acid to speed up cell turnover while helping to plump and firm skin. Plus, it's designed to support a healthy skin barrier while leaving skin hydrated and free of irritation or redness.

26% Off Glowy Makeup Sticks

This creamy yet lightweight makeup stick works for your eyes, cheeks, and lips, which saves a ton of space in your makeup bag. Its vegan formula is non-greasy and blendable for comfortable all-day wear. It's no surprise it has bestseller status on Amazon. This genius makeup product is available in seven shades -- all at a great price.

30% Off Olaplex Kits

If you see Olaplex on sale, act fast. This Olaplex bundle includes their popular strengthening shampoo, conditioner, and bonding oil, which work in tandem to cleanse, hydrate, strengthen, and repair your hair with each use. Reviewers report shinier, less visibly damaged, smoother hair after switching over to this kit. This kit boasts an impressive, 4.6-star average rating after 2,000 Amazon reviews. If you act quickly you can snag all three cult-favorite products for an incredible price.

20% Off Zit-Zapping Pimple Patches

These pimple patches have an average 4.6-star rating from more than 174,000 Amazon reviewers. Using hydrocolloid and a discreet translucent sticker, they absorb gunk from a blemish to discourage picking and help the spot heal faster.

50% Off Samsonite Luggage

Travel in style with this two-piece hard-side luggage set that's rich in convenient features. Spinning 360-degree wheels make maneuvering through the airport a breeze and the adjustable ergonomic handle is easy to grip. Each of the two pieces (which measure 19 and 24 inches tall) has TSA-approved locks for security, full-zip divided interiors, and cross straps for keeping items from shifting.

30% Off A Face Mask Loaded With Collagen

Designed to protect and nourish your skin while you sleep, this overnight mask contains collagen to boost elasticity, hyaluronic acid and ceramides for hydration, and niacinamide to improve texture. It dries in 15 minutes and peels off in one smooth layer.

36% Off A 3-Pack Of Schick Dermaplaning Tools

Backed by nearly 150,000 perfect ratings, these dermaplaning tools are a true fan favorite. They work to remove fine hairs and exfoliate skin, and come with covers that allow for precise brow shaping (and easy storage). Micro guards help prevent skin irritation. This is a handy set of three.

20% Off e.l.f. Eyeliner

Classic black eyeliner is a must-have, and this is a great, cheap one to stock up on while it's on sale. From fan-favorite brand e.l.f., this eyeliner has a creamy, highly pigmented formula that glides on your eyelids. The retractable design makes it a breeze to keep a sharp line, and its waterproof for long-lasting wear.

60% Off The Revlon One-Step

A blow dryer and a styler in one, the Revlon One Step directs hot air through the barrel and between the bristles for salon-quality blowouts in less time. It's earned an overall 4.5-star rating from more than 515,000 reviewers, and this 2.0 version is designed to create more volume with less damage.

60% Off K-Beauty Cushion Foundations

Available in 40 shades, this Korean cushion foundation is a smart addition to your makeup collection. It provides medium to full coverage, lasts for up to 72 hours, and is infused with nourishing hibiscus and red propolis extracts. Backed by thousands of five-star reviews, it's also lightweight and easy to apply.

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